Owow Smoothing

At-home Smoothing Treatment
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At-home smoothing treatment rivalling expensive salon keratin treatments - results in insanely silky smooth hair with only one easy application. Formaldehyde-free formula packed with natural ingredients.

  • Results last up to 3 months.
  • Hair dries frizzy-free after each wash
  • Restores dry damaged hair
  • Cuts blow-dry time in half
  • Save money. Salon price £400

Buy any product and get Flyaway & Brow Control for free - save 15.90£

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    • Includes

        100ml Smoothing treatment spray

    • Ingredients

        Smoothing treatment Aqua, Glyoxylic Acid, Sodium Hydroxide, Propylene Glycol, Phenoxyethanol, Vinegar, Tamarindus Indica Fruit Extract, Vitis Vinifera Fruit Extract, Parfum, Behentrimonium Chloride, Paullinia Cupana Seed Extract, Bertholletia Excelsa Seed Extract, Coffea Arabica Seed Extract, Cocos Nucifera Fruit Extract, Eugenia Uniflora Fruit Extract, Anacardium Occidentale Extract, Stearyl Alcohol, Cetyl Alcohol, Isopropyl Alcohol, Methicone, Fructose, Glucose, Gluconic Acid, Gluconolactone, Commiphora Myrrha Resin Extract, Styrax Benzoin Resin Extract, Carbocysteine, Polyquaternium-10, Hydrolyzed Wheat Protein, Biotin, Caesalpinia Spinosa Gum, Myroxylon Balsamum Resin, Tetrasodium EDTA, Citric Acid, Sodium Citrate, Benzyl Benzoate, Benzyl Salicylate, Citronellol, Hexyl Cinnamal, Linalool, Butylphenyl, Methylpropional

    • FAQ

        What is it? A hair smoothing treatment home kit for semi-permanent shiny, silky and smooth hair, with results lasting up to three months.

        Who is it for? It is ideal for anyone looking to smoothen unmanageable, dry and frizzy hair and for those who are tired of styling the hair every morning and do not want to overpay for expensive salon treatments. If you want to wake up every morning having a shiny smooth hair and head straight into the day with a hair that won’t be unnoticed, this treatment is for you

        What do you need to have? Straightening iron,  blow dryer, hair clip, comb, shower and towel.

        Is it suitable for all hair types? Yes, it is suitable to all hair types but results might vary depending on the hair type or condition.  The treatment itself does not cause any damage or sensitivity to the hair fibers. But, if the hair is already fragile due to excessive bleaching or/and heavy chemical products, it might appear dry after the treatment as the application process requires sealing the hair with a hot iron.  The treatment works well to align even dry, porous, bleached hair but it may not fully restore the aggression already caused by previous chemical products.For damaged hair we recommend applying a reconstructive product before and after the O’wow treatment, such as a good hair serum or leave-in conditioner. If you have very damaged ends, we recommend avoiding passing the iron on the ends too excessively..



    Smoothness & Shine

    Cashew nuts, guarana and balsamic vinegar are all rich in vitamins and antioxidants. Together they work in harmony to bring shine, softness and silky-smoothness to your hair texture.


    Coconuts’, Brazil nuts’, grapes’ and tamarinds’ moisturising properties deeply hydrates and conditions your hair. By locking in the moisture and creating collagen they prevent from fizz, split ends and hair loss.

    Strength & Growth

    Coffee beans’ and pitangas’ and natural acidity help rebalance the PH levels of the hair and stimulates hair follicles, resulting in stronger and faster hair growth. They also help rejuvenate the hair which contributes in strengthening the hair.